![]() These activities are representative of a _ strategy.Į. The goal was to get current customers to purchase more of Kraft's products. strategic business unit strategic business unit Kraft Foods created a magazine full of recipes and coupons for customers as well as a Web site with product and recipe information. This financial unit is an example of a(n):Į. It has a distinct mission, control over its resources, and plans independent of the other divisions of Chrysler. strategic business unit competitive advantage Chrysler has a financial unit that is responsible for vehicle leases to consumers. ![]() dogs meat eaters The set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition is known as a(n):Į. tactical segments strategic business units All of the following are categories used in the Boston Consulting Group's portfolio matrix EXCEPT:Į. tactical control strategic planning A popular technique for managing a large organization with different technologies and markets is to divide it into:Į. When the hospital decided to commit its resources to obstetrics, it was engaging in:Į. It initiated a three-year project to build a $55 million state-of-the-art women's center with 18 labor and delivery suites. divestment market development With hospitals nationwide facing budget cuts and slimmer profit margins, Dekalb County's Medical Center decided to cash in on one of the most consistently profitable services-delivering babies. Now the company offers pajamas for men and children. In the past, PajamaGram marketed pajamas only to women. ![]()
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